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Want to change your POD provider? Contact us here.
Want to change your POD provider? Contact us here.
Author: Anna R., October 15, 2024
In a world where customers increasingly value unique and individual products, online retailers must explore the opportunities offered by personalizable products for their online store. Especially in print on demand Personalization is a good idea, as generally is only produced in individual quantities after ordering and thus, despite individualized products, there is no additional effort for you as a retailer.
A major benefit of the print-on-demand model for customizable products is that production is just as efficient as for non-customized items. Since the products are made individually on demand anyway, there is no difference in production time or effort - whether a finished design or a personalized product is created. Working with a POD provider also makes it easy to scale the business, as the producer takes care of everything regardless of the order quantity. The customer simply selects their desired customizable aspects, the order is sent to the printer and produced, just like with standard POD products. It makes no difference to the printer whether the product is personalized or not, as they always work with a finished print design.
uniqueness
Since personalized products are created according to the individual wishes of the customer, they are unique pieces that stand out from mass productsThis exclusivity makes the products particularly attractive for buyers who are looking for something personal and extraordinary.
Stronger customer loyalty
When customers have the opportunity to customize products to their liking, they feel a stronger connection to the item and the brand. This not only leads to higher satisfaction, but also leads to customers returning more often to purchase additional personalized products. Emotional connection is a key to long-term customer loyalty.
High profit margins
Because personalized products have a special value for customers, they are often willing to pay a higher price for them. This allows you as a seller to significantly increase profit margins compared to standard products.
No right of withdrawal
In many countries (e.g. Germany) There is no right of withdrawal for personalized products, as they are made specifically for the individual customer. This protects you from returns and thus minimizes the risks and costs that often arise with non-personalized items.
best-selling gifts
Personalized products are particularly popular as gifts because they have a personal and individual touch for the recipient. Whether for Christmas, birthdays or weddings, personalized items stand out from conventional gifts and are often the first choice for buyers who want to give something unique.
As a hybrid print on demand online shop, you sell customizable products in addition to standardized print on demand designs. There are now plenty of online shops that have chosen personalization as a niche. Print on demand shops that also offer personalized products within their niche have a massive competitive advantage compared to their direct competitors. Customizable products are often very general and rarely refer to a specific niche. As a niche shop with customizable designs you secure valuable market share and a competitive advantage that your competitors will have to catch up with first.
cups & bottles
Everyday objects such as cups or bottles are popular gift items that are often personalized. Their low selling price meight mainly personalized cups bestsellers.
Pillows & Posters
Decorative items in a home are other popular products for personalization. They add a personal touch to your home and are often used to create beautiful memories utilized.
Bags
Thanks to their functionality, bags such as jute or sports bags are very popular Items to personalize. Customers can also display their individual designs externally demonstrate.
Clothing
making T-shirts the biggest Anteil of the entire print on demand market and therefore cannot be missing from this list.
Thanks to our cooperation with the personalization software TeeInBlue, it is very easy for MarketPrint customers to offer personalized products in their print on demand shops. The MarketPrint products can be selected in the TeeInBlue app, provided with personalized designs and integrated directly into the online shop.
For detailed instructions, please visit our information page: TIB x MP
Simplicity vs. Complexity
How much freedom should you give the customer when it comes to customization? There needs to be enough leeway to be able to create truly unique products. Just changing the color is not enough here. But where is the limit at which it becomes too complicated for the customerto implement personalization? This can of course nothing be answered in a general way. As a guideline you shouldn't have more than 4-5 customizable elements on a product.
Presentation of customizable products in the online shop
If you do not operate a purely customizable shop, it is important that you make it clear to customers that they can customize individual products. Not every online shopper It is immediately clear what it means when “customizable” is in the title of the product. Make sure you add a small note to your main mockup and add a short explanation on the product page about what “customizable” means in the case of the Betreff than product bedeutet.
Use for upselling
Use personalization for upselling by for a standardized Product offer a customizable version. Since you can charge a higher price for a personalized product without having to incur any additional costs, you can increase your profit margin with a simple note like “For only 5€ more you can personalize this product”.
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